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Does ChatGPT know your business?

We ask ChatGPT for the best in your category and city, then check whether it mentions you. It’s one question on one engine: a quick gut check.

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What ChatGPT visibility actually means

When a buyer asks ChatGPT for the best dentist in their city, the answer names a handful of businesses and leaves out the rest. That shortlist is much shorter than the one Google shows. We measured it across 48 US markets: Google Maps returns about 97 businesses for a typical buyer query, and four AI assistants together name 11.6 of them. ChatGPT on its own names about four. Ranking on page one of Maps no longer means being in the answer.

How to read your result

Named near the top means you are on the shortlist for this wording, today. Named further down means you are on it but replaceable, because most people stop reading after the first two or three suggestions. Not named while competitors are means the model has a shortlist for your category and city and you are not on it. That is the result worth acting on.

Why AI skips a business

Three things explain most cases. An incomplete Google Business Profile, where the primary category, hours or service area are missing or wrong. Reviews that are too few or too old next to the businesses that did get named. And absence from the sources the model actually reads, which for local queries means directories, local guides and community threads rather than your own website.

What one check cannot tell you

This is one question, on one engine, sampled once. Change the wording and the answer changes. Ask again tomorrow and it may change on its own. It also says nothing about Claude, Gemini or the AI Overview sitting above your Google results, and nothing about which neighborhoods you win or lose on the map. A full scan runs the questions your buyers actually ask across all four engines, repeats them on a schedule so a single lucky run cannot fool you, and pairs the score with a point by point Google Maps grid.