Free tools

Google Business Profile check

See the four fields that decide your place on the map, measured from your live profile. Free, no account.

The four Google Business Profile fields this check reads

Most Google Business Profile optimization advice is a long checklist you work through blind. This check reads four fields from your live profile instead: your primary category, whether the profile is claimed, your reviews, and how many photos Google holds. They are the fields both Google and an AI assistant lean on before putting a business in an answer, and they are the ones a free check can measure without guessing. The category matters most, because it is the phrase your map ranking is measured against and the phrase we use when we ask ChatGPT about you.

How to read your result

Every row gets one of four marks. A green check means Google reports the field as set. A red cross means a gap you can fix today: no primary category, or a profile nobody has claimed. An amber warning means the field exists but is empty, such as zero reviews or zero photos. A grey question mark means Google did not report that field, which is not the same as failing it. Your star rating sits next to the business name. Review and photo counts come back as plain numbers, and we deliberately do not call them high or low: that needs a comparison set, and this check reads only your own profile.

Ranking on the map is not the same as being named

After the four fields, we ask ChatGPT one question built from the category Google filed you under and report whether your business was named in the answer. A profile can rank well on the map and still be too thin to be quoted: assistants assemble a short answer from sources they trust, and a vague category, few reviews and no photos give them very little to work with. That is why the check ends with the AI question instead of starting with it.

What to do next

Fix the fields in the order they carry weight: a missing category first, then claiming the profile so you can reply to reviews and correct your details, then reviews, then photos. Our Google Business Profile optimization guide walks through each fix step by step. If ChatGPT did not name you, run Quick Check with the words your customers actually use instead of Google's category name. Keep in mind that this page is one profile, one question and one engine on one day, and answers move between runs. A full scan tracks your Maps rank point by point and ChatGPT, Claude, Gemini and AI Overviews, week after week.